color contact lenses are popular among young women who yearn for Korean features.

1. Fashion and makeup
Fashion and makeup, which used to be modeled after overseas celebrities, are also the trend of the younger generation to model Korean fashion and makeup are modeled after Korean fashion and makeup.

2. K-pop culture that girls long for
The popularity of celeb is also influenced by the popularity of K-pop culture. Women's K-pop groups have gone beyond being idols and have become more popular among Japanese women.

3. It looks good on Instagram.
The popularity of SNS has also influenced  popularity. Korean cosmetics, fashion, and cafes look good on Instagram, and there is a background that has become popular among young Japanese women.

The younger generation of Japan sympathized with Korean culture, and the popularity of increased.